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Ons vertrekpunt was bewustwording. We keken niet alleen naar verkeer, maar vooral naar gedrag. We liepen langs de ring en zagen hoe vanzelfsprekend de auto hier de ruimte krijgt. We spraken over snelheid, over oversteken en over het gebrek aan plekken om even te stoppen. Vanuit die gesprekken kwamen drie thema's naar voren die richting gaven aan het ontwerp: vertragen, verblijven en verrassen.
Het experiment bracht de ring tijdelijk terug van twee naar één rijstrook. In het vrijgekomen deel brachten we drie lagen aan. Eerst een verbindende laag: organische, groen geverfde vormen die verschillende wegdelen met elkaar verbinden. Ze verzachten het beeld en zorgen ervoor dat automobilisten vanzelf gas terugnemen.
Daarbovenop kwamen kunstgras heuvels die contrasteren met de vlakke, horizontale omgeving. Op en rond deze heuvels verschenen objecten die uitnodigen tot vertraging of verblijf, zoals zitplekken, informatiepanelen, bomen en planten. Het straatbeeld veranderde zichtbaar.